Urban Decay Is Launching Skincare-and It Actually Makes Perfect Sense

I'm not one to shy away from the truth: When it comes to makeup brands tackling skincare and vice versa I'm pretty sceptical. But Urban Decay has totally won me over with its Meltdown and Rehab collections that launched today (and which I figure are named as such because you have to go into meltdown before you go to rehab… ?).

So what makes this skincare line so good? The key is that they are designed for the core Urban Decay customer, in other words: makeup lovers. Essentially, these products give your skin some much-needed TLC when you take your makeup off and prep it for an easier and more effective makeup application next time. There are seven products launching today, with two more coming later (the oxygenated bubble mask and a moisturising eye roller). Keep scrolling for our take on all the new Urban Decay Rehab products you can snap up now.

Urban Decay Meltdown Makeup Remover Cleansing Oil Stick $20Shop

We're excited by this Korean-inspired cleansing stick that transforms from a balm to an oil to a microfoam. Simply swipe over the skin, splash with water, massage and rinse. Being solid, it's totally travel-friendly. Turmeric root extract, sunflower seed oil and vitamin E oil leave the complexion soft and smooth. We predict a cult product in the making with this one.

Urban Decay Meltdown Makeup Remover Lip Oil Slick $11Shop

Long-wear and matte lipsticks are a real challenge to remove, and Urban Decay has come up with a solution in the form of this targeted oil-based remover. It works like a dream; simply glide across your lips and wipe away with a cotton pad. Easy.

Urban Decay Meltdown Makeup Remover Dissolving Spray $24Shop

For anyone who finds the process of removing their makeup a chore, this is for you. Keep this spray by your bedside with some cotton pads. Mist the pad, and swipe it across your skin; it miraculously removes makeup with no need for heavy scrubbing or tugging. It even works on waterproof mascara.

Urban Decay Pretty Gritty Skin Polish $22Shop

A loose powder, this gritty exfoliator is effective but gentle enough to use every day. It smoothes skin, making it ready for makeup application, and leaves it bright and healthy-looking, so it glows under makeup (which means you can get away with less foundation).

Urban Decay Rehab Makeup Prep Pore Refining Peel $24Shop

For makeup lovers and women the world over, enlarged pores are the enemy. Rather than use this peel-off mask all over your face, you simply apply to problem areas-such as the T-zone and chin where pores seem to dwell. Sugarcane extract (a natural glycolic acid) exfoliates, while Irish Moss boosts cell renewal. Expect super clean pores that appear smaller, too.

Urban Decay Rehab Makeup Prep Hot Springs Hydrating Gel $22Shop

With encapsulated water (sourced from a Japanese hot spring, hence the name) this moisturiser bursts on contact to refresh and hydrate. Absorbed quickly and easily, it leaves your complexion even and ready for makeup, the low alkaline formula helps to balance out the skin's pH to prevent any oily patches or breakouts.

Urban Decay Rehab Makeup Prep Lip Love $11Shop

Housed in a squeezy tube, this lip balm contains moisturising shea butter and coconut oil, and it has a fresh and subtle coconut-mint flavour. For anyone who loves a matte or bold lipstick, this balm will soften dry skin and smooth the lips so your colour slicks on with ease.

Next up, want glowing skin all year round? Add this product to your regimen.